How can a Meta pixel (Facebook Pixel) be removed from Shopify store?

A Step-by-Step Guide: How to Delete a Facebook Pixel on Shopify


As an e-commerce entrepreneur, you understand the importance of managing your advertising tools effectively. If you're using Shopify and have decided to remove a Facebook Pixel from your store, it's essential to follow the correct steps to ensure a smooth transition or a fresh start. In this guide, we will provide a step-by-step process on how to delete a Facebook Pixel from your Shopify store, enabling you to make necessary changes to your advertising strategies.

Step 1: Access Your Shopify Admin:

Begin by logging in to your Shopify account and accessing your Shopify admin dashboard. This is where you'll find the tools and settings required to manage your store.

Step 2: Navigate to the Online Store Settings:

From your Shopify admin dashboard, click on "Online Store" in the left-hand menu. Then, select "Preferences" from the dropdown menu to access the Online Store Settings.

Step 3: Locate the Facebook Pixel Integration:

Scroll down to the "Facebook Pixel" section within the Online Store Settings. Here, you will find the current Facebook Pixel integration for your Shopify store.

Step 4: Remove the Facebook Pixel:

To delete the Facebook Pixel, click on the "Disconnect" or "Remove" button associated with the Facebook Pixel integration. Confirm your action when prompted to ensure the removal of the Pixel integration.

Step 5: Verify Successful Removal:

Once you have removed the Facebook Pixel integration, it's important to verify that the Pixel has been successfully deleted. You can do this by visiting your Facebook Events Manager and confirming that the Pixel is no longer listed as an active integration.

Step 6: Clean Up Your Website Code (Optional):

If you want to ensure a complete removal of the Facebook Pixel, you may consider removing any remaining code snippets associated with the Pixel from your website's theme files. This step is optional but recommended for a clean start.

You can find more details in the instruction video


Deleting a Facebook Pixel from your Shopify store is a straightforward process that requires a few simple steps. By following the step-by-step guide outlined above, you can remove a Facebook Pixel integration from your Shopify store and make necessary changes to your advertising strategies. Whether you're transitioning to a new Pixel or starting fresh, ensuring a clean and accurate setup is crucial for effective advertising on Shopify.

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